10 Things to Write About in your Company Blog
After most of my presentations on Internet marketing, someone in the audience will ask if they should be blogging. The answer is “yes”. Why is it yes? Two reasons:
1.) You believe in what your organization does.
You have story to tell. (If you answer “no” to this, you probably want to see a career coach, not an Internet marketing speaker.)
2.) Your audience or market reads blogs — really.
So many people I talk with swear that their audience is absolutely positively the one group on the planet that does not read blogs. Unless your audience is the Society for People Who Don’t Read Blogs, your audience reads blogs. Doctors? Mechanics? Working moms? Yes, yes and yes. Truck drivers, policeman, dog lovers, little old ladies, bodybuilders, roofers, your mom — they all read blogs, and I can prove it.
The next question is “Where do I find content?” Some consultants will tell you that you should be so inspired by your work that the content flows from your very pores, others will tell you that you to recycle your corporate press releases. To them I say “Put down the model airplane glue.”
Here are 10 great places to get blog content inspiration:
1.) Customer service -
Every day your customer service team talks to your customers. Get a list of frequently asked questions and answer them on your blog.
2.) Cocktail parties –
You meet someone new at a party — what questions do they ask you about your job? I get ones like “Should I start a blog?” and “Where do I find content for a blog?”
3.) Conferences and industry events –
Whether you speak or attend, listen to the audience’s questions. Then use them as the foundation for your blog posts.
4.) Employee conversations –
What do you debate about in your office? What are the topics your co-workers are talking about?
5). Other bloggers –
Search Technorati, IceRocket and Google Blog Search to find other bloggers in your space. Read their blogs and post commentary about their posts on your own blog.
6.) Google News -
Every day, drop in to Google News and search on the one or two key phrases that define your industry. You will undoubtedly find a lot of really good content, probably 5,000 or more stories, each one begging for your analysis.
7.) Google Alerts –
Create a Google Alert on keywords in your industry and comment on alerts that come across.
8.) Twitter –
Go to http://search.twitter.com and search on keywords from your industry. You can find great content, current discussions and even people you may want to interview.
9.) Guest bloggers -
Reach out to industry experts, co-workers and those folks you just found on Twitter and ask them to guest author a post.
10.) Product/services reviews -
Vendors spend a lot of time and money trying to get bloggers to review their products and services. When you reach out to them, (either via email, Facebook, phone or Twitter) they will jump at the chance to get their products in your hand for a review or offer a demo.
Bill Balderaz is the president and founder of Webbed Marketing, an Internet marketing and social media marketing firm with more than 40 clients, including several Fortune 500 companies. Prior to founding Webbed Marketing, Bill worked with some of the largest publishers in the world, including Standard and Poors, McGraw-Hill and Thomson Gale. Article Source:http://www.articlesbase.com/social-marketing-articles/10-things-to-write-about-in-your-company-blog-1594587.html
RSS
