$1.54 billion spent on word-of-mouth, social media marketing in 2008 (ZDNet)

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Published: August 5, 2009

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Spending on word-of-mouth marketing, which includes social media channels such as Twitter and Facebook, is on pace to grow another 10. In comparison, advertising and marketing services are all expected to decline in 2009 for the first time since the Great Depression of the 1930s. That can be attributed to the rise in popularity of blogs, social networks and online communities, which has led brands to shift dollars to word-of-mouth marketing as a part of their overall strategy to engage consumers. Total spending on word-of-mouth marketing is expected to increase at a compound annual growth rate of 14. click here to read more

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