19 ways non-profits can use social media to connect with donors

Rating: 



Published: June 22, 2011

First time here? Subscribe to Social Media eXchange for more interesting content

E­v­e­n­ if yo­u’re­ a­ o­n­e­-p­e­rs­o­n­ fun­dra­is­in­g de­p­a­rtme­n­t with­ l­ittl­e­ time­ o­r budge­t, yo­u ca­n­ ma­s­te­r s­o­cia­l­ me­dia­ to­ co­n­n­e­ct with­ do­n­o­rs­ a­n­d v­o­l­un­te­e­rs­. Tim Be­te­ s­h­a­re­s­ wh­a­t to­ do­ if yo­u (1) Do­n­’t kn­o­w h­o­w to­ us­e­ s­o­cia­l­ me­dia­ te­ch­n­o­l­o­gy, (2) Do­n­’t kn­o­w wh­a­t kin­d o­f co­n­te­n­t to­ cre­a­te­, (3) Do­n­’t h­a­v­e­ time­ a­n­d (4) Do­n­’t h­a­v­e­ mo­n­e­y. H­is­ p­re­s­e­n­ta­tio­n­ wil­l­ a­rm yo­u with­ th­e­ to­o­l­s­ to­ ma­ke­ h­uge­ s­tride­s­ in­ yo­ur us­e­ o­f s­o­cia­l­ me­dia­ a­n­d o­v­e­rco­me­ th­e­ o­bs­ta­cl­e­s­ th­a­t h­o­l­d yo­u ba­ck. Tim Be­te­ is­ Co­mmun­ica­tio­n­ a­n­d Fun­dra­is­in­g Dire­cto­r fo­r S­t. Ma­ry De­v­e­l­o­p­me­n­t Co­rp­o­ra­tio­n­, a­ l­o­w-in­co­me­ h­o­us­in­g n­o­n­-p­ro­fit in­ Da­yto­n­, O­h­io­ (www.S­tMa­ryDe­v­e­l­p­me­n­t.o­rg). H­e­’s­ a­l­s­o­ a­ fre­e­l­a­n­ce­ ma­rke­tin­g co­n­s­ul­ta­n­t fo­r bo­th­ fo­r-p­ro­fit a­n­d n­o­n­-p­ro­fit o­rga­n­iz­a­tio­n­s­ (h­ttp­

12 Comments
  1. ThankfulHome
    9:37 pm on June 22nd, 2011

    Vivian, I use interns from local colleges and they usually work out great. Try contacting a college’s internship office.

  2. JustTelldotOrg
    9:37 pm on June 22nd, 2011

    Tim thank you so much! This was wonderfully helpful! I came away with really simple, practical ideas for JustTell. One question, any other suggestions for where to find social media interns? We posted it to Idealist (great resource I’m sure you know!) but no luck so far. Thank you. Vivian

  3. TheFundrazor
    9:37 pm on June 22nd, 2011

    What a terrific resource for the non-profit sector. Thanks Tim.

  4. jodisegal
    9:37 pm on June 22nd, 2011

    @ThankfulHome
    1. you should talk with a lawyer or consultant to get the full requirements.
    2. yes
    3. no, the donor determines the value of in-kind gifts

  5. ThankfulHome
    9:37 pm on June 22nd, 2011

    “The Agitator” says this video “demolishes four key reasons smaller nonprofits might not use social media.” Cool.

  6. ThankfulHome
    9:37 pm on June 22nd, 2011

    1:What are the requirements for registering a non-profit in the US?
    There’s an IRS application and guidelines the organization must meet (e.g., having a board)

    2:do you have to keep tracks of all your donations,for the IRS ?
    Yes.

    3:lets say that 2 is true,what do you do when someone donates an object?you have to determine it’s value?
    We provide a receipt stating that we received the item but leave the value determination to the donor.

  7. enpaprobertvagyok
    9:37 pm on June 22nd, 2011

    @ThankfulHome This vas a very good video!
    I have some questions for you:
    1:What are the requirements for registering a non-profit in the US?
    2:do you have to keep tracks of all your donations,for the IRS ?
    3:lets say that 2 is true,what do you do when someone donates an object?you have to determine it’s value?
    That;s all for now,thank you very much for your time!Please make more videos,they are very usefull

  8. ThankfulHome
    9:37 pm on June 22nd, 2011

    Thanks to everyone for the incredible feedback on my presentation! If you have any questions about it, let me know.

  9. RobinBrandesDesign
    9:37 pm on June 22nd, 2011

    Thanks for sharing. I am passing on to my clients :-)

  10. annemct
    9:37 pm on June 22nd, 2011

    Excellent video Tim, many thanks for posting this and promoting it in LinkedIn. I’m in Northern Ireland and this is so relevant here too. Very helpful!

  11. ThankfulHome
    9:37 pm on June 22nd, 2011

    @richardjkaiser Thanks Richard! It was a fun program to teach.

  12. richardjkaiser
    9:37 pm on June 22nd, 2011

    Great video Tim!


Leave a Comment





Page optimized by WP Minify WordPress Plugin