2009 Social Media Survey Shows How Women Bloggers Will Change the … – About – News & Issues
There’s critical information in the 2009 Social Media Survey conducted by BlogHer, iVillage and Compass Partners that you (Constant Reader) and I (Constant Blogger) and they (advertisers, businesses, brand marketers) need to pay attention to. Bloggers are infiltrating women’s lives and influencing their interests in ways that are leaving radio, TV, and newspaper advertisers choking in their own dust. As I’ve said before, this personal recommendation (some call it word-of-mom ) is so influential because it feels intimate and meaningful as compared to the scattershot approach of old media. As one of those who commissioned the study, Susan Wright of Compass Partners notes , “Bloggers represent a highly engaged and influential segment of social media users for brand marketers looking to connect to consumers online. click here to read more
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