5 Tips For Enhancing Your Social Media Marketing

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Published: February 26, 2009

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Social Media Sites are becoming a highly effective way for
marketers to promote themselves and their businesses for
free. Unfortunately, most marketers don’t utilize these
powerful platforms effectively. They vacillate between
feeling completely overwhelmed and feeling that the sites
are a huge waste of time.

Social Media marketing is one of my favorite forms of
marketing. But, there are some basic principles to keep in
mind in order to make your marketing more effective and
efficient. Here are five important tips that will enhance
your social media marketing experiences:

1) Create a Landing Page. A landing page is a one-page
website that offers prospects a personalized introduction to
you and your business before they see your official business
site. Landing pages are crucial to business success. They
allow prospects to connect with you on a more personal
level, they quickly highlight the benefits of doing business
with you and they offer something of value to your prospect
in exchange for their name and email address.

As you may have heard before, the fortune is in the list.
Savvy business owners understand that they must generate a
list of prospective clients and customers and continue to
market to them on a regular basis.

2) Set Up a Complete Profile. If you want your marketing efforts to work, make
sure that your profiles are complete. If prospects land on
your profile page and it doesn’t have a picture and contains
sparse information, they aren’t likely to feel any
connection with you. You should provide as much information
about yourself as possible (including a profile picture).
Remember, people want to get to know you, so give them what
they are looking for!

3) Participate Don’t Push. As you begin to market
within the social media sites, always keep in mind the 80/20
rule. You should spend 80% of your time sharing, answering
questions and interacting with others and only 20% of your
time promoting your business. If you stick to this rule, you
will be seen as a true participant as opposed to a pushy
sales-person.

4) Be Consistent. Social media marketing is all about
consistency. You must log into each of your sites every day
(Monday through Saturday). It is extremely important that
prospective clients see you on a regular basis. Exposure is
the key to gaining your client’s trust and eventual
business. So, get on those sites and interact every single
day!

5) Create a Daily Schedule. If you don’t have a
schedule and stick to it, you will quickly get sucked into
the “social media black hole.” Determine how much time you
have to devote to your social media marketing and stick to
it! If you only have 60-minutes/day, then only utilize 3-5
social networking sites and generate a strong presence on
them. I like to use a timer (honestly!) to keep myself on
track. I set my timer and when it beeps, I am off to the
next site!

Social media marketing is extremely effective as long as you
understand how to tap into its power. If you implement these
five tips into your marketing efforts, you should quickly
begin to see some great results for you and your business.

Jessica Swanson, “The Shoestring Marketer,” has helped
entrepreneurs, all over the world, explode their businesses
using cutting-edge, proven and completely FREE marketing
strategies. To download your FREE Marketing Kit, which has
helped thousands of small business owners, just like you,
learn the exact techniques for marketing their businesses
for NO-COST, visit: http://www.ShoestringMarketingKit.com

Article Directory: EzineArticles

Social Media marketing is one of my favorite forms of
marketing. But, there are some basic principles to keep in
mind in order to make your marketing more effective and
efficient. Discover five important tips that will enhance
your social media marketing experiences.