Apple Unveils Ping: Social Media For Music – Crave Online
Ping is packaged as part of the new iTunes 10 and is based on the technology Apple acquired with the purchase of Lala. The service allows users to follow others, similar to Twitter or Facebook, only to find out what they’re listening to or what they’re creating as opposed to what they had for breakfast or what pseudo-political rant they’re broadcasting. However, the fact that Ping is immensely counterintuitive is creating a lot of unpleasant feelings among those diving in to the new platform. To "like" a song or album, one has to leave the Ping page, load the iTunes store and find their selections. It’s very tempting to set this whole idea on fire at the sight of such completely misguided suggestions, but it appears that there are simply a very limited number of artists who have signed up for the service so far, resulting in slim pickin’ suggestions. You can’t do status updates (only artists can), and sharing your iMixes doesn’t mean that your followers can actually listen to the mix – only samples of the songs, unless they want to buy. click here to read more
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