From “Eraserhead” to MMS: David Lynch Goes Mobile
Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans. We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message. Each video is encoded in a variety of different formats and it is sent to phones in the best format for that phone, so that users of an iPhone get a different experience than someone using a Motorola Razr, but each user gets the best possible experience for his or her device. TV , that has lots of video content of David Lynch and of people the Foundation has helped, as well as of other artists and friends who have support the Foundation’s vision. click here to read more
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