Nokia Deal With Plum Heats up Mobile Social Networking – PC World

Rating:

Published: September 22, 2009

First time here? Subscribe to Social Media eXchange for more interesting content

Nokia’s acquisition of Plum Ventures assets is another milestone in the move on the part of mobile phone vendors to pick up social-network technology as they hunt for new ways to get consumers to buy handsets. A large part of the social networking push is about making the big networks as easy as possible to use on mobile phones but with the technology from Plum Ventures, Nokia most likely has something else in mind. Plum Groups is a service for those who want to share the more private parts of their lives with small groups of people they are close to, according to a blog post by Hans Peter Brøndmo, Plum’s CEO and co-founder. Sharing location information with a large group is not something everyone wants to do, but keeping location information limited to only a smaller group of family and friends could make sense for many users, Pescatore said. click here to read more

[Tags]to, the, and, a, is, of, social networking[/Tags]