On The Scene: Social networking in the corporate world – Oregon Business

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Published: July 30, 2010

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Four panel members from very different social media backgrounds, ranging from one whose company blocks social media unless approved by management to one who counsels businesses on avoiding lawsuits stemming from social media, came together to discuss how social media is rapidly changing the business world. Held at NW Natural, it not only addressed how to use social media to grow your business, but also what pitfalls to avoid. The panel discussed the ways that social media can both help and hinder businesses. Since “technology is changing faster than the law,” said Karr, companies are struggling with companywide policies to deal with social media. The panelists explained that we may not even notice the “I accept this site’s terms of use” that we check when we sign up for social media, but when designing social media policies for a business, it is important to read these terms. In all, social media is a powerful tool to help your company, but be smart about the risks. click here to read more

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