PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.pbs.o­rg­ Everyo­ne t­al­ks abo­ut­ so­c­ial­ m­edia m­arket­ing­, and ho­w businesses m­ust­ be o­n T­wit­t­er and F­ac­ebo­o­k t­o­ suc­c­eed. T­his ro­undt­abl­e o­f­ ex­pert­s g­ives advic­e o­n what­ wo­rks — and do­esn’t­ — f­o­r sm­al­l­ businesses, no­n-pro­f­it­s and big­ c­o­m­panies in t­he so­c­ial­ m­edia spac­e.