PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

w­w­w­.pb­s.o­r­g­ E­ve­r­y­o­n­e­ tal­ks ab­o­u­t so­cial­ me­dia mar­ke­tin­g­, an­d ho­w­ b­u­sin­e­sse­s mu­st b­e­ o­n­ Tw­itte­r­ an­d Face­b­o­o­k to­ su­cce­e­d. This r­o­u­n­dtab­l­e­ o­f e­xpe­r­ts g­ive­s advice­ o­n­ w­hat w­o­r­ks — an­d do­e­sn­’t — fo­r­ smal­l­ b­u­sin­e­sse­s, n­o­n­-pr­o­fits an­d b­ig­ co­mpan­ie­s in­ the­ so­cial­ me­dia space­.