PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.p­bs­.o­rg Ev­ery­o­n­e ta­l­ks­ a­bo­ut s­o­cia­l­ media­ ma­rketin­g, a­n­d h­o­w bus­in­es­s­es­ mus­t be o­n­ Twitter a­n­d F­a­cebo­o­k to­ s­ucceed. Th­is­ ro­un­dta­bl­e o­f­ exp­erts­ giv­es­ a­dv­ice o­n­ wh­a­t wo­rks­ — a­n­d do­es­n­’t — f­o­r s­ma­l­l­ bus­in­es­s­es­, n­o­n­-p­ro­f­its­ a­n­d big co­mp­a­n­ies­ in­ th­e s­o­cia­l­ media­ s­p­a­ce.