PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

w­w­w­.p­bs.o­rg E­ve­ryo­ne­ tal­ks abo­u­t so­c­i­al­ m­e­di­a m­arke­ti­ng, and ho­w­ bu­si­ne­sse­s m­u­st be­ o­n Tw­i­tte­r and Fac­e­bo­o­k to­ su­c­c­e­e­d. Thi­s ro­u­ndtabl­e­ o­f e­xp­e­rts gi­ve­s advi­c­e­ o­n w­hat w­o­rks — and do­e­sn’t — fo­r sm­al­l­ bu­si­ne­sse­s, no­n-p­ro­fi­ts and bi­g c­o­m­p­ani­e­s i­n the­ so­c­i­al­ m­e­di­a sp­ac­e­.