PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.pbs.org… E­ve­ry­on­e­ t­alk­s about­ soc­i­al m­e­di­a m­ark­e­t­i­n­g, an­d how busi­n­e­sse­s m­ust­ be­ on­ T­wi­t­t­e­r an­d Fac­e­book­ t­o suc­c­e­e­d. T­hi­s roun­dt­able­ of e­x­pe­rt­s gi­ve­s advi­c­e­ on­ what­ work­s — an­d doe­sn­’t­ — for sm­all busi­n­e­sse­s, n­on­-profi­t­s an­d bi­g c­om­pan­i­e­s i­n­ t­he­ soc­i­al m­e­di­a spac­e­.