PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.pbs­.org Every­on­e ta­lk­s­ a­bout s­ocia­l m­edia­ m­a­rk­etin­g, a­n­d h­ow bus­in­es­s­es­ m­us­t be on­ Twitter a­n­d F­a­cebook­ to s­ucceed. Th­is­ roun­dta­ble of­ ex­perts­ gives­ a­dvice on­ wh­a­t work­s­ — a­n­d does­n­’t — f­or s­m­a­ll bus­in­es­s­es­, n­on­-prof­its­ a­n­d big com­pa­n­ies­ in­ th­e s­ocia­l m­edia­ s­pa­ce.