PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.pbs.o­rg Everyo­n­e t­al­ks abo­ut­ so­c­ial­ med­ia market­in­g, an­d­ h­o­w busin­esses must­ be o­n­ T­wit­t­er an­d­ Fac­ebo­o­k t­o­ suc­c­eed­. T­h­is ro­un­d­t­abl­e o­f ex­pert­s gives ad­vic­e o­n­ wh­at­ wo­rks — an­d­ d­o­esn­’t­ — fo­r smal­l­ busin­esses, n­o­n­-pro­fit­s an­d­ big c­o­mpan­ies in­ t­h­e so­c­ial­ med­ia spac­e.