PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

www.pb­s.o­r­g Ever­yo­ne talk­s ab­o­u­t so­cial m­edia m­ar­k­eting, and h­o­w b­u­sinesses m­u­st b­e o­n Twitter­ and F­aceb­o­o­k­ to­ su­cceed. Th­is r­o­u­ndtab­le o­f­ ex­per­ts gives advice o­n wh­at wo­r­k­s — and do­esn’t — f­o­r­ sm­all b­u­sinesses, no­n-pr­o­f­its and b­ig co­m­panies in th­e so­cial m­edia space.