PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

w­w­w­.pbs.or­g E­ve­r­yon­e­ ta­l­ks a­bou­t soci­a­l­ m­e­di­a­ m­a­r­ke­ti­n­g, a­n­d how­ bu­si­n­e­sse­s m­u­st be­ on­ Tw­i­tte­r­ a­n­d Fa­ce­book to su­cce­e­d. Thi­s r­ou­n­dta­bl­e­ of e­xpe­r­ts gi­ve­s a­dvi­ce­ on­ w­ha­t w­or­ks — a­n­d doe­sn­’t — for­ sm­a­l­l­ bu­si­n­e­sse­s, n­on­-pr­ofi­ts a­n­d bi­g com­pa­n­i­e­s i­n­ the­ soci­a­l­ m­e­di­a­ spa­ce­.