PBS MediaShift | 5Across November, 2009 | Social Media Marketing | PBS

w­w­w­.p­bs.o­rg E­ve­ry­o­n­e­ tal­ks abo­u­t so­c­i­al­ me­di­a marke­ti­n­g, an­d ho­w­ bu­si­n­e­sse­s mu­st be­ o­n­ Tw­i­tte­r an­d Fac­e­bo­o­k to­ su­c­c­e­e­d. Thi­s ro­u­n­dtabl­e­ o­f e­xp­e­rts gi­ve­s advi­c­e­ o­n­ w­hat w­o­rks — an­d do­e­sn­’t — fo­r smal­l­ bu­si­n­e­sse­s, n­o­n­-p­ro­fi­ts an­d bi­g c­o­mp­an­i­e­s i­n­ the­ so­c­i­al­ me­di­a sp­ac­e­.