Seth Godin on social networking and small business

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Published: February 28, 2009

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12 Comments
  1. makeadiapercake
    4:14 pm on February 28th, 2009

    “provide real time connectivity to everyone around the world.”
    Yes a fact, but be real about it, we are trying to “sell” something.

  2. faramarzh
    4:14 pm on February 28th, 2009

    Seth is not suggesting to give up connectivity. he’s telling you to connect with ppl who bring substance. real people who care and listen to you, and visa-versa. that has value, not hearing about a every stupid second of scobbles life!

  3. faramarzh
    4:14 pm on February 28th, 2009

    what connectivity? to hear about scobble taking a shit? scobble eating popcorn? scobble asking what movie to watch?

    Seth is absolutely right. it’s all superffiction. I have seen countless times people -no bodies- directing questions to certain popular figures and not get a reply. why? because it makes them feel as if they matter.

  4. narbundi
    4:14 pm on February 28th, 2009

    Connectivity is important from a business point of view but only when it contributes to profitability.

    I think Seth is talking here from a purely business perspective and I agree that many people confuse simply adding large numbers of friends with effective business networking – the two are not the same thing and networking requires far more skill than just clicking the add button.

    For me the aim of social networking is to seek mutually beneficial long term relationships

  5. rejuvenateyours
    4:14 pm on February 28th, 2009

    Seth,
    I like your philosophy. To Avoid the fluff.
    Definitions of “friend” & “networking” is certainly being challenged. Your comments are consistent with others in the that “investment first” allows opportunity to create good relationships. The challenge is: 2 are eyeballing each other… both wondering if the other is sincere. who goes first? :)
    So the social networking tools today have a place for introductions? eBay has proven there’s a place where people can connect via the internet.

  6. shaney20
    4:14 pm on February 28th, 2009

    I disagree with Seth as well. I think that Seth is missing the point that twitter and friendfeed provide real time connectivity to everyone around the world.

  7. xylometazoline
    4:14 pm on February 28th, 2009

    I disagree with seth on this topic. Networking, in the sense of knowing people, can provide leads and helpful information. Jobs are filled in like this all the time. Okay, helping other people is an even better way of networking, but merely knowing people is not a waste of time.

  8. sindikac
    4:14 pm on February 28th, 2009

    Seth, you’re right! It’s about supporting others goals!

  9. wasimsworld
    4:14 pm on February 28th, 2009

    Great and he’s definately right !

  10. wutangah
    4:14 pm on February 28th, 2009

    my point exactly!

  11. IdahoWoodSheds
    4:14 pm on February 28th, 2009

    super!!

  12. avzull
    4:14 pm on February 28th, 2009

    thank you!! :)


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