Social Engagement Marketing – DaniWeb (blog)

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Published: January 23, 2010

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What was once an obscure habit, chatting in forums and user groups, became a global passion once a few daring start-ups married the concept of social interaction with the ability to invite friends to join their conversation circles. Facebook users spend the most time with their networking sites, an average of more than 15 hours per week, compared to users of business sites like LinkedIn, who spend an average of 2-3 hours weekly on the social network. In fact, social networks have become so popular that in February 2009 time spent on social networks surpassed that for e-mail for the first time, underscoring the massive shifts taking place in online consumer engagement. In another demonstration of the remarkable power social networks now wield over personal lives, one study published in CyberPsychology and Behavior found that social networks such as Facebook can contribute to lover jealousy. Far from being a mere chat medium, as their Internet discussion forum predecessors were, social networks have completely permeated the fabric of life by allowing participants to share anything, from music to photos to videos to articles, and much more. If there was a watershed moment in marketing in 2008, it was unquestionably the social engagement campaign that propelled a relatively unknown to the presidency of the U. click here to read more

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