Social marketing strategies – Lito German, Marketing Director, BMW Asia

Rating:

Published: February 3, 2012

First time here? Subscribe to Social Media eXchange for more interesting content

DMA Decision Makers: Lito German, Marketing Director, BMW Asia Get the inside scoop from the man behind BWM Asia Insider, the luxury car brand’s social stamp for the region. How does he value social marketing and, more importantly, how do his customers feel?