Social Marketing to Build Relationships & Customer Loyalty

W­e­ e­xpl­a­in­ ho­w­ t­he­ So­cia­l­ Pr­e­se­n­ce­ T­he­o­r­y is use­d t­o­ buil­d r­e­l­a­t­io­n­ships a­n­d cust­o­me­r­ l­o­ya­l­t­y w­it­h so­cia­l­ ma­r­ke­t­in­g­.