As interactive consumers increasingly consider their social networks as ways to access the information, products and services they want , places like Facebook and even Twitter will become magnets for content producers and advertisers. Although Google commands 65% of the search universe and is the engine for much media advertising, the rapid adoption of its Android operating system in mobile devices brings social network search and applications to a whole new level. For instance, Facebook's partnership with ABC Television to stream the American Music Awards to its 350 million users (in direct competition with MySpace's new music strategy) is part of a broader move to use its platform to showcase talent and content . In a search for ways to generate revenues , the services could soon create paid user mentions for products and services and pay walls to access certain account information and content, much like the profitable LinkedIn does for its professional client base. There also is a sweet spot in matching consumers with information and friend assessments about the products, services and people that most interest them, creating a pathway through the clutter to premium-priced targeted nirvana. It will become the mantra for anyone who wants to thrive in the digital media world and the driving force behind many media deals (from mega mergers and cherry-picking start-ups, to launching new business ventures, such as TV Everywhere and e-reading services) over the next 18 months. click here to read more
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I think it’s crazy not to capitalize on using social media to advertise. There are so many, web 2.0 properties social networking sites, blogs, etc. in which to post content for free. Now it’s even possible to make good money online without a website.
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