Social Media Marketing And The Lower Oak Lawn Story

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Published: January 14, 2012

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The Lower Oak Lawn section of Dallas and the neighboring Dallas Design District offer an eclectic mix of restaurants and bars, antique stores, showrooms, art galleries and a sprinkling of high-rise apartment complexes. It’s a successful reclamation of a warehouse district that’s an ongoing project of the PegasusAblon real estate development firm. It is Kendall Shiffler’s job to market Lower Oak Lawn to the rest of the city and the world. Instead of billboards and traditional media, she’s using social media and blogs to make that happen. Shiffler, marketing communications director for PegasusAblon, talks to SplashCast host Renay San Miguel about how her blog has helped tell the Lower Oak Lawn story, and how she convinced business owners who were initially skeptical, but are now enthusiastic about reaching out to customers via social media. For more information on The Lower Oak Lawn Story, visit them at loweroaklawn.com For more information on Splash Media, visit our website at splashmedia.com