Social Media Use Surges Among 50+ Adults – Mediapost.com

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Published: September 1, 2010

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Looking at specific age cohorts, social network use among Internet users ages 50-64 surged from 25% to 47%, with 20% of this group saying they check into social networks on a daily basis — up from 10% last year. Meanwhile the proportion of Internet users ages 65+ using social networks doubled from 13% to 26% over this period, with the number checking in daily jumping from 4% to 13%. By contrast, social network use among Internet users ages 18-29 appears to be reaching saturation, growing from 76% in April 2009 to 86% in May 2010. These findings seem to jibe with some other figures I wrote about recently , suggesting that the overall rate of growth in social networks is slowing, but that growth could continue if social networks penetrate certain under-utilizing parts of the population — especially older adults. One of the interesting emerging trends in social media is the rise of geo-targeted social networks. click here to read more

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