Social Networking Rising – AgWired

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Published: December 28, 2009

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Perhaps most significant is that companies in various industries started to see how social networks can help boost business even in a recession. That’s even true in agribusiness as we’ve seen the rise in the number of farmers and companies employing social media channels to communicate. I would describe a lot of it on the company side as experimental and in some cases perhaps just a token effort as if by having a Twitter account they “get it” and can now get back to “the way we’ve always done things. But there are a growing number of companies (I include ad agencies here) who are finding social media mechanisms enhance their overall communication strategy. I think we’ll see a lot more do so in 2010 and by the end of next year we’ll have a lot more data to show how well these channels are working, even in agribusiness. ZimmComm has had the honor and pleasure to consult with and help in the creation and production of social media for many agribusiness organizations. click here to read more

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