After an unexpected series of interactions on Twitter in December 2008, I came to know Beth Mansfield, the Public Relations Manager for CKE Restaurants, Inc. (Carl’s Jr). As the “voice” of the brand on Twitter Beth initially engaged me as a result of a blog post in which I expressed concern over the pricing of crisscut fries (I invited @carlsjr on Twitter to read it). Through the course of our interactions I realized Carl’s Jr is headquartered in Carpinteria, CA and Beth lives in Ventura, CA …
The Social Media Marketing Secrets of Carl’s Jr (1 of 7)
April 14th, 2009 | Videos
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