USA Today gets a Social Media Swami aka Manager, Social Media and Digital … – Examiner.com

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Published: March 12, 2010

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USA TODAY, announced the development of a social media team and the addition of a staff member to the Digital Marketing team. In this role, Brian continues to be responsible for social media training and will focus on off-site social media initiatives and strategic digital partnerships, cultivating new partnerships and leveraging existing relationships across the company. Her focus is on research & development, strategy, social media as a public relations platform and on-site efforts, working closely with Editorial to integrate social media on-site and leverage social media for their off-site initiatives. Both Brian and Alex will continue to serve as the voice of USA TODAY in various ways including the @USATMediaLounge corporate Twitter handle, as part of the social networking team responsible for USA TODAY’s corporate Facebook presence, through this online destination and with speaking and networking engagements around the country centered around social media. click here to read more

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