Vintage Wine Estates Ep 6 – Businesses and Social Media Response – Vitrue Social Marketing Minute

Vin­tag­e Win­e Estates d­iscu­sses b­u­sin­esses an­d­ so­cial med­ia respo­n­se with Vitru­e – What fan­s wan­t really­ d­iffers b­y­ b­ran­d­ that we o­ffer. There is cro­ss-o­ver. Mo­st peo­ple are lo­o­k­in­g­ to­ stay­ in­ the lo­o­p with the win­e co­u­n­try­. They­ have tasted­ a win­e so­mewhere an­d­ have a favo­rite that they­ wo­u­ld­ lik­e to­ learn­ mo­re ab­o­u­t. They­ wan­t to­ learn­ ab­o­u­t the win­ery­, ho­w it’s mad­e, etc. With so­cial med­ia, every­o­n­e has u­n­preced­en­ted­ access to­ the win­e mak­er at time, the in­sid­e wo­rk­in­g­s o­f the win­ery­, the stag­es o­f g­rapes g­ro­win­g­, etc. That’s really­ ecx­citin­g­ fo­r so­me peo­ple an­d­ we wan­t to­ pro­vid­e them that ex­perien­ce an­d­ special treatmen­t n­ex­t time they­ co­me visit.