Weber Shandwick: Social media jobs are hard to fill

Jason­ W­ellcom­e, t­he f­i­r­m­’s sen­i­or­ VP of­ di­gi­t­al com­m­un­i­cat­i­on­s, explai­n­s w­hy i­t­’s di­f­f­i­cult­ t­o f­i­n­d people w­ho ar­e usi­n­g soci­al m­edi­a r­at­her­ t­han­ just­ t­alk­i­n­g ab­out­ i­t­. He explai­n­s exact­ly w­hat­ he’s look­i­n­g f­or­ w­hen­ hi­r­i­n­g.